Customerloyalty(忠诚)isabigpartinbusiness.Nowonder,then,t...

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问题详情：

Customer loyalty(忠诚) is a big part in Business. No wonder, then, that with new technology, membership cards designed to keep customers and encourage repeat buying have exploded around the world in recent years.

In the United States, the number of customer membership cards now stands at 2.6 billion, according to research by Colloquy. Of course, you may sigh up (签名)once to get an initial (最初的)discount on a purchase, which is really an appeal(吸引) for most people, and never go back. So Colloquy calculates that the number of active membership cards in the US, meaning a card used at last once in the past 12 months, totals 1.6 billion.

The membership cards are beneficial to companies. Just a 5 percent increase in customer retention(保留) typically increases a company's profitability(盈利*) by 25 percent. But the rewards for customers may be less clear. The advertised benefits of a membership card are often not well explained. A CVS Extra Care membership card program, for example, advertises “*providing coupons(优惠券) for instant savings". But if you don't want the product in the first place, of what use is a coupon allowing you to buy one and then get the second for 50 percent off?

And if you check the fine print, plenty of restrictions(限制)apply to realizing the card's benefits.

What's more, companies can and often do change the items of their cards.

Membership cards typically require customers to sign up by providing personal information, including a home address, phone number and email address. Companies then track, analyze and store information about every purchase you make. They can create a very detailed customer profile(概况) including your habits, income, likes and dislikes. That information may be used to offer you great deals, but it may also be used to charge a higher price for products you really need or want.

32. What do we know about membership cards in the USA.

A. Most of them are used just once.

B. Most of them are in active usage.

C. They are usually valid (有效的) for one year.

D. They are helpful in attracting customers.

33. What does“fine print" probably refer to?

A. Good deals

B. Special services

C. Detailed items

D. Discount prices

34. What does the author want to express in the last paragraph?

A. It's truth that you get what you pay for.