Advertisinggivesusefulinformationaboutwhichproducts...

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Advertising gives useful information about which products to Buy. But modem advertising does more than gives news about products and services. Today's advertisements, or ads, try to get consumers (消费)to buy certain brands (品牌). Writers of advertising are so skillful that they can sometimes persuade a consumer to wear a certain kind of clothing. eat a special kind of cereal (麦片） see a movie. Consumers might never even want a product if they did not see or hear advertisements for it

For example, you probably do not need the newest cereal in the supermarket. There arE prohably many cereal brands on your kitchen shelves. Your may not have space on your shelf for if you seE ads about a new cereal that is your extra-tasty and has a free prize in the box. you may want it. Advertising must get attemion. To be effective. it must he exciting enteraining . or provide some pleasure The secret of writing good advertising copy is to offer a good idea as well as product. The idea is what the ad is really selling One example is an ad that says eating a certain cereal will

make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.

43. What is discussed m this passage?

content of modem advertising.

results of modem advertising.

writing of moderm advertising.

skills of modem advertising.

44. According to the passage, a good advertisement should .

people useful information

B. be both persuasive and effective

people a product

D. show people a new idea a product

45. From the passage, we can infer that .