Chineseconsumers’appetiteforluxurygoodsandservicesapp...

问题详情：

   Chinese consumers’ appetite for luxury goods and services appears unstoppable, with just 2 percent of the Chinese population responsible for one-third of the world's luxury items. Luxury consumption in China now spreads way beyond well-known car, clothing and jewelry brands.

For example, the luxury jet market in China is the fastest-growing in the world, with a market share of 25 percent. This trend appears to continue, with 20 to 30 percent growth expected in China, compared with only 2 to 3 percent in the US. China’s luxury jet market growth represents a major development in the private consumption of luxury items.

China’s high-quality red wine market also provides definite evidence of the growth in private consumption of luxury goods. In 2013, China became the largest market for red wine in the world, even overtaking the French, with 1.86 billion bottles drunk in China last year. Over the past five years, China’s red wine consumption has grown 136 percent.

But far more attention is still paid to the visible signs of Chinese consumers’ luxury shopping. Public consumption of such expensive global luxury brands such as Prada and Armani is easily explained by the desire to “gain face” and publicly display social climbing through material possessions.

Private consumption of luxury items is, however, less well-understood. According to my consumer research in this area, it is “self-reward” that lies behind consumer motivation in this area. Chinese consumers who have experienced rapid financial and economic gains appear particularly tend to the need to reward themselves for their success. But this has little to do with “gaining face” and impressing others and much more to do with the need for personal contentment.

Private consumption of luxury items is often a far more rational（合理的）, planned and, therefore, deliberate process. The amazing growth of high-quality red wine consumption by the Chinese probably has a lot to do with health benefits. Luxury jets are also probably acquired for their immediate, rational rewards such as convenience and speed. Private consumption of luxury items in China is also likely to represent a more calm and reflective experience.

Finally, the growth in private luxury consumption in China is set to continue in part due to the maturity of the Chinese consumer and advancement of Chinese consumer culture generally.   

h of the following is TRUE according to the passage?

A. 2% of the Chinese population consume one-third of the world’s luxury items every year.

B. The luxury jet market in China took up 25 percent, compared with only 2 to 3 percent in the US.

C. China’s red wine consumption has grown 136 percent, reaching 1.86 billion bottles in 2013.

D. Luxury consumption in China includes cars, clothing, jewelry, jet ,wine etc.

is the reason for Chinese consumers to buy the private luxury items?

A. They have a strong desire to “gain face”.

B. They tend to reward themselves for their success.

C. They want to show off through material possessions.

D. They have experienced rapid financial and economic gains.

34. What can be concluded from the passage?

A. The private jets in China are far more than those in the US.

B. The growth in luxury consumption in China will slow down in the future.

C. The luxury brands such as Prada and Armani can help gain face in Chinese consumer culture.

maturity of the Chinese markets will guarantee the growth the luxury consumption.

is the main purpose of the passage?

A. To prove Chinese consumers’ appetite for luxury goods appears unstoppable.

B. To offer some statistics about the growth in private luxury consumption.

C. To show the growth of luxury goods in China and analyse the reasons.

D. To persuade Chinese consumers to be more rational, planned and deliberate.

【回答】

DBCC

知识点：阅读理解

题型：阅读理解