WhydoesFacebookuseblueasitsprimarybrandingcolor?Accordi...

问题详情：

Why does Facebook use blue as its primary branding color? According to The New Yorker, the reason is simple: it’s because Mark Zuckerberg is red-green colorblind. As the Facebook CEO told the magazine, “Blue is the richest color for me—I can see all of blue.”

While Facebook’s choice of blue didn’t come after extensive research, it’s most likely not sheer coincidence that two other major social networking sites—Twitter and LinkedIn—also picked blue as their dominant color.

Blue is the color of the intellect, the mind, making it the color of communication. And when you think about social media, it’s all about communicating. Besides, blue is the world’s favorite color, multiple surveys have shown. Ask people their favorite color, and in most parts of the world roughly half will say blue, a figure three to four times the support for common second-place finishers like purple or green. The color is also associated with trust, honor and productivity, which constitute how a lot of businesses want to be perceived.

Another example is CocaCola. It’s not by accident that its logo and cans have remained red for decades. The mention of the beverage probably had you think of red immediately, the most emotionally intense color associated with boldness, love and life.

The visual sense is the strongest developed sense in most human beings. Research has revealed that people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62 percent and 90 percent of that assessment is based on color alone. It’s only natural that advertisers and marketers have spent vast amount of time and money in attempts to use color for the purpose of influencing consumers to use their services or buy their products

（Note: Answer the questions or complete the statements in NO MORE THAN TEN WORDS.）

78. Why do some networking sites use “blue” as their dominant color?

79. That businessmen are supposed to think carefully about the color they choose is that_________.

80. According to the survey about their favorite color, ________________________ support blue.

81. What is the main factor when people make a subconscious judgment?

【回答】

78. Because it stands for the intellect and the mind.

79. it is associated with trust, honor and productivity

80. roughly half in most parts of the world.

81. The main factor is based on color alone.

知识点：*经济文化类阅读

题型：阅读理解