Daewooandtheartofcustomerfocus WhenDaewooenteredth...

来源：语文精选馆 2.79W

问题详情：

Daewoo and the art of customer focus

When Daewoo entered the UK car market in spring 1995 it was hardly known at all; its cars were technically average and had an unfashionable country of origin (Korea) With around 40 carmakers, the market was crowded. Less than half of these had market shares of over 1%. Many companies had a “Buy UK” or “Buy European” policy for their fleet purchases（集团购买）， which account for about half of all car purchases.

Since the mid-1970s, no new competitor to the UK car market had achieved more than a 1% market share. Yet Daewoo did exactly that in less than a year. We believe it did so by achieving its aim of being the most customer focused car company in the UK.

Daewoo’s market research showed that the best market to be aimed at would be drivers mainly interested in a car’s ability to get from A to B reliably and cheaply. Research had shown that most motorists were afraid to visit car showrooms and found salespeople too forcefully. They believed that they were treated even worse after the sale. Further, Daewoo’s research found that in the market they were aiming at, 84% of motorists believed that the treatment they got from the salesperson was at least as important as how they felt about the car itself.

Daewoo developed a new way of selling:

*They did not use traders to sell their cars. By saving the money normally paid to traders, Daewoo was able to offer higher specifications(规格) at a lower price.

*Daewoo designed its car showrooms to be like high street stores, with free access to product information and a free cafe; salespeople were on a fixed salary and no bargaining on price was allowed.

*The price included promises and three years’ free servicing.

*Daewoo offered free collection and delivery as well as a car lent to a customer during servicing.

Daewoo’s competitors had been unwilling or unable to rethink the way that they did business in the face of clear dissatisfaction in the market. This created a market opportunity that Daewoo is able to exploit.

1．What is the passage about?

A．How Daewoo bought their share in the UK car market.

B．How Daewoo gave their customers advice on cars.

C．How Daewoo developed their policy on car sales.

D．How Daewoo researched the UK car market.

2．Which of the following best describes Daewoo’s cars?

A．Inexpensive in relation to the specifications.

B．Comfortable in relation to its low price.

C．Satisfactory and of fashionable design.

D．Reliable and of high technology.

3．In what way did Daewoo sell their cars?

A．By offering good after-sale service.